George Lakoff and Elisabeth Wehling, The Little Blue Book, 2012 [ ]
written by George Lakoff and Elisabeth Wehling
p.41
Basic-level words activate imagery in our mind; for example, the basic-level word chair evokes an image of a chair; the more general, or superordinate-level, word furniture does not evoke a specific image. Basic-level words activate motor programs in our brain as part of our speech comprehension; the word cat, for example, evokes motor programs that have to do with prototypical interaction with cats, such as petting them. The word animal activates no such motor programs. In short, basic-level concepts are the most powerful and effective in communication due to their connection to the body and the way that aspects of their meaning are integrated.
p.42
The word environment is an abstract category. There is no one clear image that comes to mind when hearing it; there is no complex motor planning or visual imagery activated. Contrast this with the words forest, soil, water, air, and sky. They bring clear imagery to mind. We all have seen the sky, touched water, breathed air, and walked in forest.
p.42
When you search for basic-level wording, the following checklist helps. As you consider a word, ask yourself:
• Have I seen it with my own eyes?
• Have I touched it or otherwise directly interacted with it?
• Have I smelled it or heard it?
• Can I take a pen and draw a picture of it, even a line drawing,
that people would recognize?
• Can I enact it with my own body in a pantomime that people
would recognize?
If none of these applies, you are probably communicating on too high a level. Your language will be less potent.
p.42
Politics is about people. Politics is about working for and representing people and concerns citizens' everyday life. Politics changes how we live, what hopes we have, what actions we can take, whether we are healthy or sick, whether our children can go to college, whether our local museum stays open, and whether the food on our dinner table is safe to eat.
p.43
The easiest way to make that understandable is by sharing real stories, about people you have met, your own family, friends, religious institution, or community.
p.43
Maybe you know an elder community member who struggles with lack of medication and poor care. Share a few words about that person, about how her struggle makes you feel, and why cases like hers are exactly why you propose the reforms.
p.43
Say you want to make people understand what your most basic values are. Maybe you can share a story about how you learned them──from your parents, a friend, a teacher, a stranger who impressed you by showing civil courage, someone who inspired you to be the person you are. Be humane and honest.
p.43
To sum up:
► Use your own language; never use your opponent's language.
► Be aware of what you believe and repeat it out loud over and
over; never repeat ieas that you don't believe in, even if you are
arguing against them.
► Be positive.
► Be authentic.
► Bring it home.
► Say it simply.
p.96
Nature is systemic. Causes in nature arise less by direct action than by systemic causation, but the systemic aspect of nature is hard to see and express. Every language has a way of expressing direct causation in its grammar.40
(The Little Blue Book : the essential guide to thinking and talking democratic/ George Lakoff and Elisabeth Wehling., 1. Democratic Party (U.S.), 2. elections--united states., JK2316.L35 2012, 324.2736--dc23, 2012, )
____________________________________
‘’•─“”
<------------------------------------------------------------------------>
πόλλ' οἶδ' ἀλώπηξ,ἀλλ' ἐχῖνος ἓν μέγα πόλλ' οἶδ' ἀλώπηξ,ἀλλ' ἐχῖνος ἓν μέγα
____________________________________
*2 “This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional person should be sought.”
──From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
(Ackoff's best : his classic writings on management, Russell L. Ackoff., © 1999, hardcover, John Wiley & Sons, Inc., p.139)
“This [copy & paste reference note] is designed to provide accurate and authoritative information in regard to the subject matter covered. It is [archive] with the understanding that the [researcher, investigator] is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional person should be sought.”
──From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
--
No part of this publication may be reproduced, stored in, or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher.
The W. Edwards Deming Institute. All rights reserved. Except as permitted under the United States copyright act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
NOTICE: In accordance with Title 17 U.S.C., section 107, some material is provided without permission from the copyright owner, only for purposes of criticism, comment, scholarship and research under the "fair use" provisions of federal copyright laws. These materials may not be distributed further, except for "fair use," without permission of the copyright owner. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml
notice: Do not purchase this book with the hopes of curing cancer or any other chronic disease
We offer it for informative purposes to help cope with health situations and do not claim this book furnishes information as to an effective treatment or cure of the disease discussed ─ according to currently accepted medical opinion.
Although it is your right to adopt your own dietary and treating pattern, never the less suggestions offered in this book should not be applied to a specific individual except by his or her doctor who would be familiar with individual requirements and any possible complication. Never attempt a lengthy fast without competent professional supervision.
____________________________________
*2 “This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional person should be sought.”
──From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
(Ackoff's best : his classic writings on management, Russell L. Ackoff., © 1999, hardcover, John Wiley & Sons, Inc., p.139)
“This [copy & paste reference note] is designed to provide accurate and authoritative information in regard to the subject matter covered. It is [archive] with the understanding that the [researcher, investigator] is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional person should be sought.”
──From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
--
No part of this publication may be reproduced, stored in, or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher.
The W. Edwards Deming Institute. All rights reserved. Except as permitted under the United States copyright act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
NOTICE: In accordance with Title 17 U.S.C., section 107, some material is provided without permission from the copyright owner, only for purposes of criticism, comment, scholarship and research under the "fair use" provisions of federal copyright laws. These materials may not be distributed further, except for "fair use," without permission of the copyright owner. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml
notice: Do not purchase this book with the hopes of curing cancer or any other chronic disease
We offer it for informative purposes to help cope with health situations and do not claim this book furnishes information as to an effective treatment or cure of the disease discussed ─ according to currently accepted medical opinion.
Although it is your right to adopt your own dietary and treating pattern, never the less suggestions offered in this book should not be applied to a specific individual except by his or her doctor who would be familiar with individual requirements and any possible complication. Never attempt a lengthy fast without competent professional supervision.
No comments:
Post a Comment